A Fiery Perspective
Fire cider is a winter tonic that helps ward off colds and flus. Almost every herbalist I know makes their own variation, whether it is simply for their family or for resale. Fire cider is the people’s medicine. The recipes have been shared throughout the generations to benefit all. In a surprising turn of events, the term had been granted as a trademark to a small company in Western Massachusetts. To herbalists, this is akin to trademarking something as common as apple pie. When the trademark owners began leveraging their ownership, things heated up.
In recent days, this mixture of garlic, onion, horseradish and cayenne covered with apple cider vinegar has set herbalists and fans of Fire Cider® ablaze. The dialogue has been intense and the passion felt from all involved is palpable. After the initial shock wore off came the questions of, “wait, can they really do that?”
Beyond the legal details and the matter at hand. I found myself observing the unfolding drama from a unique perspective.
I happened upon herbalism at a time when I needed it most, searching for anything to relieve unbearable illness my family and I couldn’t escape. It, quite literally, saved my life and that of my family. I ultimately left an executive (real world) position to focus on following this new path. In comparison to the many dedicated and passionate herbalists that I sit alongside, I started in herbalism fairly recently. It is a world and community unlike any other. Those that walked the path before you show you how plants can guide you to wellness. You become a believer when you least expect to. You find a new respect for the power of nature, the human body, and the interconnectedness of it all. I dove head first into it. Embracing the refreshing perspective like a cold glass of water on a hot summer day. It was something that I had always dreamed existed, but never thought was real. It allowed me to let go of the constant struggle of daily life and provided clarity for me to define my own true measures of success rather than what has been established for me as the modern definition.
Herbalism gave me the permission to step outside of the “real world”, to be compassionate and care for others in a way I have never been granted before. It provided me unparalleled support at every moment and the ability to return that gift to those around me. It was rejuvenating and energizing.
Suddenly, like that cold glass of water being thrown right in my face, the “fire cider” controversy arose. I was shocked to find myself an observer of the crossfire of two very different perspectives. Two cultures that are so opposite each other that there is, it seems, hardly any way for them to relate to one another.
I was reminded of the reality that much of our modern society fuels itself on. Survival of the fittest. Kill or be killed. There’s only one top dog. He who dies with the most toys wins. Why do so many of us live there? It’s cold, lonely, and uncomfortable. And it doesn’t ever get us very far. Instead of embracing compassion, collaboration and support for the good of all, many of us are mired in an unfulfilling quest for the biggest, the best, the most. The modern definition of success needs a new compass. It seems to have a tendency to lead the “real world” thinkers to a hollow victory at best. Herbalists, too, have a tradition and (as I have learned) a way of living to defend – a sense of integrity and respect that is woven into the fabric of the community. This thread is so unique, however, that it seems unable to hold any credibility in again, air quotes, the real world.
The snippets of the conversation have seemed to continually stream through my head:
“…some people are just *expletive* they didn’t get a piece of the pie. People need
to grow up!…they were the first people smart enough to get out there and trademark it!”
“Keep on keepin’ on in the face of the haters who don’t even know you.”
“Good luck dealing with the jealous social media haters.”
“I didn’t realize the herbalist community had recently been militarized. Trademarking a
brand is what smart business people do, welcome to the real world.”
“The cries of the righteous are laden with envy and regret”
It is painful to see individuals so easily judge each other. Herbalists coined as jealous haters. The folks at Fire Cider®, no doubt, had some names thrown their way. In the end, we are all human and our compassion for each other as fellow human beings could transcend all else if we allow it to. It’s up to us to make that happen. I’m hopeful. Hopeful for an opportunity to come together in a place of understanding to find a resolution that will be in the best interest of the whole. There could be a dialogue that provides understanding and mutual respect. I also know that this may just be the canary in the coal mine and the way this is handled will set a precedent for anything that may be faced in the future. Regardless, let’s do right by our tradition, herbalism is about healing (and so much more) we can all work together intentionally to heal this situation. I know that fellow herbalists can come from a place of compassion for the folks at Fire Cider® (perhaps they are reconsidering their past decisions) yet continuing the momentum of the effort, with grace and wisdom, for the love of the tradition and the community in order to ensure it is preserved for others that come after us. Let’s hope the folks at Fire Cider® are able to embrace that path, too.
See also: Making Fire Cider With Joy – A step by step recipe on how to make fire cider with your children. Complete with photos!
Feel free to share the below image. I made it to increase awareness and it is for all to use.
Please sign the petition, if you haven’t already!
It’s ironic that the first post on this site isn’t really about herbal remedies or wellness. Although the site itself isn’t complete (my apologies if you begin poking around), this event stirred something so deep inside me that I couldn’t help but feel compelled to speak up in this moment. Thanks for listening!